Recognized as Vietnam’s Best Private Bank 2026 by Global Finance, Techcombank Private continues to set new benchmarks in a rapidly evolving wealth management landscape – one shaped by sustained economic growth, rising entrepreneurial success, and the emergence of a new generation of affluent and high-net-worth individuals.
Mr. Nguyen The Anh, Director of Private and Priority Banking at Techcombank, receives the award from Mr. Richard Scholtz, CEO of Global Finance
Vietnam is at a defining moment in its economic journey. The country’s robust growth trajectory and its recent upgrade to secondary emerging market status by FTSE Russell are accelerating capital inflows and institutional participation. More importantly, they are catalyzing the formation of domestic wealth at an unprecedented pace. Over the next decade, Vietnam is expected to witness a significant expansion of UHNWI, HNWI, and affluent segments, driven by founders, business owners, professionals, and multi-generational families with increasingly sophisticated financial needs.
At the forefront of this transformation stands Techcombank Private – tailored to serve Vietnam’s most successful individuals today, while being strategically positioned to capture the structural wealth opportunity of tomorrow.
Vietnam’s private banking sector has evolved from a budding service offering into one of the most dynamic and competitive wealth markets in the region. Rapid wealth accumulation, combined with generational transition and global asset exposure, is reshaping client expectations. Affluent and high-net-worth clients now seek far more than investment products; they demand holistic advice, seamless digital capability, global access, and a trusted partner who understands both personal and business complexity.
“We are witnessing a pivotal phase in Vietnam’s wealth journey,” says Ms. Nguyen Van Linh, Deputy Chief Retail Banking Group at Techcombank Private. “Our clients are founders, business leaders, and next-generation decision-makers. They require integrated solutions across wealth creation, preservation, succession, and legacy – delivered with the same sophistication they see in leading global private banks.”
This evolution is further shaped by a new generation of clients who value long-term partnerships and human advice, complemented by best-in-class digital experiences.
“Our role is to bridge global best practices with deep local insight,” Ms. Van Linh adds. “Whether clients are planning overseas education, building globally diversified portfolios, or structuring businesses for cross-border expansion, they expect world-class advisory – delivered with a Vietnamese understanding."
Techcombank Private is a market leader because of its large scale and strong institutional foundation. The bank manages over VND 428 trillion in Assets Under Management and commands more than 50% market share in the affluent segment, establishing it as the largest and most influential private banking franchise in Vietnam.
This position reflects a purposefully crafted service and advisory model. At its core is the Private Client Relationship Manager (PCRM) – professionals trained to international standards who act as a single, trusted point of contact for clients’ personal and business wealth needs.
“We differentiate ourselves through advice, not transactions,” says Ms. Van Linh. “Our approach is to co-create solutions – grounded in rigorous analysis and a deep understanding of clients’ ambitions – rather than simply distribute products.”
Clients benefit from access to a broad and curated range of investment opportunities, including ETFs, synthetic iTracker ETFs, and bespoke structured products, alongside proprietary opportunities enabled by Techcombank’s unique ecosystem. This includes capital markets and brokerage expertise from Techcom Securities, protection and estate solutions from Techcom Life Insurance, and privileged access to premium real estate and corporate bond offerings from Vietnam’s leading developers and corporates.
Modern private banking increasingly extends beyond balance sheets. For Asia’s affluent, wealth is about quality of life, experiences, and time. Techcombank Private has embedded this philosophy through its “Red Carpet Banking Experience”, delivering tangible benefits that enhance clients’ everyday lives.
Signature initiatives include dedicated Techcombank Private lounges at Hanoi’s Noi Bai and Ho Chi Minh City’s Tan Son Nhat airports, offering a calm and exclusive environment for clients. Beyond this, the bank provides a 24/7 Global Concierge, access to curated cultural and lifestyle events such as the Carmen opera, White Night concert, and partnerships with leading luxury brands.
“True value is created when we help clients reclaim time and elevate experiences,” Ms. Linh notes. “That is the essence of modern private banking.”
The Private Rewards Program further reinforces this proposition, transforming daily banking activity into lifestyle privileges across dining, travel, and wellness – while enabling family point sharing to foster engagement across generations.
As Vietnam progresses toward high-income nation status, legacy planning and intergenerational continuity have become increasingly critical. Techcombank Private addresses this through long-term engagement that extends beyond today’s clients.
As part of its long-term wealth management strategy, Techcombank Private has established Next Gen as a core pillar – recognizing that sustainable wealth creation and preservation extend beyond one generation. The Next Gen 2026 initiative is designed to engage and prepare the heirs of private clients through a more immersive and future-oriented curriculum.
Beyond foundational financial literacy, the program places strong emphasis on leadership, entrepreneurship, and strategic thinking, culminating in an AI-themed business challenge that reflects the forces reshaping global economies and industries. Participants are encouraged to apply emerging technologies, data-driven decision making, and innovative business models to real-world scenarios, fostering both intellectual rigor and a sense of stewardship.
Through this approach, Techcombank Private aims to equip the next generation with the mindset, capabilities, and responsibility required to manage wealth thoughtfully – ensuring continuity of family legacy while enabling long-term value creation in an increasingly digital and complex world.
“Legacy is built across generations” Ms. Van Linh emphasizes. “By preparing the next generation early, we safeguard wealth, values, and long-term impact. This reflects our deepest commitment – to accompany our clients through every chapter of their success.”
With scale, ecosystem depth, and a forward-looking strategy, Techcombank Private is uniquely positioned to lead Vietnam’s wealth management industry into its next chapter. As the country’s affluent, HNWI, and UHNWI population expands over the coming decade, Techcombank Private stands ready – not only to serve their financial needs, but to help shape lasting legacies for generations to come.
