At the 13th annual APAC Stevie Awards 2026 – one of the world's most prestigious awards for innovation in business and marketing – Techcombank was selected out of thousands of nominations from the Asia-Pacific region and became the only Vietnamese brand to win three Stevie® Awards.  

 

The Asia-Pacific Stevie Awards are widely considered to be the world's premier business awards that recognise innovation and excellence in the workplace. This year’s awards programme received more than 1,000 nominations from companies across APAC, and the winners were chosen by a panel of more than 100 business executives from around the world.  

 

Techcombank winning the top prizes in key brand categories not only affirms its innovative marketing capabilities but is also testament to its systematic approach to brand building based on customer experience, consistency in communication messaging, and technological strength. The awards recognised Techcombank’s excellence in these areas and their importance in elevating its brand position on the international stage. 

 

 

The awards specifically recognised Techcombank’s purpose-led branding strategy and pioneering marketing initiatives, which have helped to bring the bank closer to its customers by aligning with Vietnam’s national development goals. Techcombank’s leading marketing initiatives also closely aligned with the aspirations of the Vietnamese people for a healthy life, education and success. Through impactful marketing initiatives Techcombank strengthened its position as the leading banking brand in Vietnam, closing the year with the #1 Brand Equity Index (BEI) in the Vietnamese banking industry, according to NielsenIQ. 

 

Ms. Thai Minh Diem Tu, Marketing Director of Techcombank, shared: “As the only Vietnamese financial institution to be honored with 3 Stevie Awards this year, and with the leading the Brand Equity Index (BEI) for 2 consecutive years, Techcombank continues to demonstrate ground-breaking thinking and unwavering commitment to a differentiated brand strategy. With the spirit of 'Be Greater' as our guiding principle, we continuously strive to excel every day and build the position of Vietnamese brands on the regional and international stage, while providing the best experiences for our customers, and creating sustainable value ​​for the community.” 

 

In 2025, to support Vietnam’s goal to create a healthy nation as set out in Resolution 72, Techcombank continued to expand its national-scale health living brand platform through support for the 8th edition of the Techcombank Ho Chi Minh City International Marathon and the 4th edition of the Techcombank Hanoi Marathon. Together, these two world-class events attracted more than 36,000 runners from 80 countries, creating a powerful platform to engage communities, promote active lifestyles and the spirit to “be healthy to protect the nation” in Vietnam’s new era.  

 

Notably, the 8th Ho Chi Minh City Marathon became the largest marathon ever held in Vietnam, with over 23,000 participants, firmly reinforcing its status as a landmark event on Vietnam’s sporting calendar and showcasing the city’s energy, culture, and hospitality to the world. 

 

Also in 2025, the first national artificial intelligence competition on Vietnam Television, titled ‘Practical AI’, was launched under the patronage of the Ministry of Public Security and in coordination with the National Data Center, the National Data Association, Vietnam Television, and Techcombank. The competition was part of a series of strategic initiatives aimed at supporting national digital transformation and discover and nurture the next generation of AI talent in Vietnam. Organized annually, the program will continue to contribute to promoting innovation in line with the “Make in Vietnam” initiative, while raising public awareness of the powerful transformative potential of AI in the country’s new era of development. 

 

Maggie Miller, President of the Stevie Awards said, “The 13th Asia-Pacific Stevie Awards saw an outstanding level of participation and excellence. “This year’s winners have demonstrated remarkable innovation, creativity, and resilience, and we commend them for raising the bar.” 

 

In 2025, the brand of Techcombank and its ecosystem reached new heights, establishing a place among the leading brands in Southeast Asia in a competitive landscape long dominated by brands from Singapore, South Korea, and China. During the year, Techcombank’s brand value increased to USD 1.6 billion according to Brand Finance, rising from 49th to 42nd in the ASEAN 500 rankings in just one year.  

 

About Techcombank (Ticker: TCB VN, HOSE)  

Vietnam Technological and Commercial Joint Stock Bank (Techcombank) is one of the largest joint stock banks in Vietnam, and a leading bank in Asia, with a vision to “Change banking, Change lives”. The Bank pursues a proven customer-centric strategy in providing a broad range of retail and corporate banking solutions and services to help financially empower its customers. Techcombank has ~18.0 million retail and corporate customers, which it serves through a market-leading digital banking platform and mobile app, and an extensive network of transaction service outlets at locations across Vietnam. The Bank’s ecosystem approach, co-created through partnerships in multiple key economic sectors, adds further scale and differentiation in one of the fastest growing markets in the world.  

 

Techcombank is rated AA- by FiinRatings, Ba3 by Moody’s, BB by S&P and BB- by Fitch, among the highest rated joint stock commercial banks in Vietnam. 

 

About the Stevie® Awards 

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations and territories. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at https://www.StevieAwards.com.